Ms. Dai Tana introduces the Erdos brand's "SHÀN" series to representatives of the global fashion industry. [Photo/Ordos Media Center]

The Global Fashion Summit was recently held in Copenhagen, Denmark, bringing together over 1000 representatives from fashion industry brands, retailers, non-profit organizations, manufacturers, and more.

They gathered to discuss the current environmental and social issues facing the fashion industry and share their explorations and solutions.

During the forum on the fashion industry and natural risks, Ms. Dai Tana, the General Manager of Erdos Cashmere Clothing Group, represented the Erdos brand. Using the Erdos Yuan Ranch as an example, Ms. Dai shared the Erdos’s experience in dealing with natural risks during global warming.

Ms. Dai said, "Erdos Yuan Ranch is a demonstration ranch that integrates scientific breeding, research demonstration, training promotion, and cashmere storage. The ranch has set up four collaborative research and national-level research laboratories to study cashmere goats' scientific breeding and management and explore the creation of scientific and sustainable breeding management methods."

Erdos Yuan Ranch works together with international institutions to promote scientific breeding techniques, animal welfare principles, and standards to herdsmen. By combining production and research, they aim to protect the ecological balance of grasslands and maintain high-quality cashmere goat breeds.

When discussing the specific measures that Erdos has taken in sustainability, Ms. Dai introduced the "SHÀN" series to guests and audiences.

This series is a sustainable product developed by Erdos by utilizing its advantages in the entire industry chain, using new technologies and production processes. It includes recycled cashmere, yak wool, undyed cashmere, plant-dyed cashmere, water-washed cashmere, fully-shaped knits, traceable cashmere, and self-cleaning cashmere knits.

"As a clothing brand, Erdos hopes to make consumers aware of sustainable concepts and understand the work and efforts Erdos has made in cashmere and sustainable fashion through the connection between products and the brand. The 'SHÀN' series has received positive feedback from consumers and the market, with sales in 2022 increasing by 50 percent compared to 2021," Dai added.