A bus marking the activity "Riding Across China - Ordos Culture China Tour" arrives in Ordos city on April 15. [Photo/Nuan News]

On the morning of April 15, the branded program "Riding Across China", created by China Media Group Mobile, arrived in the city of Ordos in North China's Inner Mongolia autonomous region.

The launch ceremony for the "Riding Across China - Ordos Culture China Tour" event was held at Shuangju Square in Kangbashi district, presenting a multi-dimensional and comprehensive display of Ordos.

The event showcased a remarkable double-decker sightseeing bus, adorned with the words "Riding Across China" and "Ordos Culture China Tour".

At the exhibition stand, the event's chief promoter introduced the city's rich and unique characteristics, focusing on cultural creativity, local specialties, and intangible cultural heritage.

Cultural creative products of Ordos city are on display at the ceremony. [Photo/Nuan News]

Through visual and sensory experiences, the host provided a comprehensive and immersive understanding of Ordos's historical culture, picturesque landscapes, and delightful local lifestyle.

Once completed, this tour will depart from Ordos to visit Suzhou and Chongqing.

Since its inception in 2006, Ordos Culture China Tour has traveled to over 20 cities and regions, becoming a comprehensive local urban promotion brand for Ordos.

The "Riding Across China - Ordos Culture China Tour" activity kicks off in Ordos city on April 15. [Photo/Nuan News]