The edible lipsticks are made of butter. [Photo/Nuan News]

A unique product that combines function and beauty has won the hearts of Ordos residents: edible lipstick.

Xiao Bin, the founder of Inner Mongolia Chaolemeng Cultural and Technological Development Co, developed this innovative, eye-catching and user-friendly creation.

By integrating intangible cultural heritage with technological innovation, Xiao redefined the traditional image of butter oil, a staple in Ordos cuisine, creating edible and usable lipstick.

Xiao's idea of producing edible lipstick from butter oil was initially met with skepticism, even from her husband. However, she dedicated seven to eight years to intensive dairy nutrition research and high-end product development, conducting numerous trials and overcoming various challenges.

Xiao's vision was clear: since lipstick is applied to the lips and butter oil is edible, a butter oil-based lipstick would have significant advantages in appearance, practicality, and safety, potentially appealing to a broad audience.

Her journey was fraught with difficulties. Unrefined butter oil poses several issues, including short shelf life, an overpowering taste, and the tendency to separate into solid white fats due to temperature changes or prolonged storage.

Despite these obstacles, she remained undeterred. Xiao and her team conducted storage tests in 40-degree heat and collaborated with universities to refine and purify the butter oil using scientific methods. After more than 700 days of relentless effort, they finally developed a delicate, fragrant lipstick.

The lipstick's packaging draws inspiration from the intangible cultural heritage of the "Ordos Wedding". The lipstick's intricate designs complement the packaging, embodying themes of happiness, auspiciousness, celebration, and warmth. Each lipstick is given a meaningful name, representing different cultural connotations.

The first batch of these lipsticks was produced in 2020. However, Xiao and her team did not rush to market them. They tested the product for over six months to ensure satisfaction before launching it.

After producing hundreds of thousands of units over four years, the "Chaolemeng" butter oil lipstick passed market scrutiny.

The project and product have won the silver prize at the China Distinctive Tourism Commodity Competition and were selected as "Inner Mongolia Gifts".

The company has secured 15 trademarks, eight utility model patents, 11 software copyrights, seven design patents, and 184 work registrations, bolstering Xiao's confidence and motivation for further innovation.