The "Warm City Ordos" Culture and Tourism Promotion Activity in Malaysia is held on Feb 21. [Photo provided to chinadaily.com.cn]

The "Warm City Ordos" Culture and Tourism Promotion Activity, hosted by the Ordos bureau of culture and tourism, was held on Feb 21 in Kuala Lumpur, Malaysia.

The event showcased the unique charm of "Warm City Ordos" through various activities, including tourism presentations, cultural performances, intangible cultural heritage exhibitions, and interactive experiences. Over 100 Malaysian travel agencies, business associations, and media outlets attended the event.

Representatives from the culture and tourism bureaus of Ordos' Dongsheng district and Ejin Horoo Banner, Whistling Dune Bay Tourist Area, Ordos Grassland Tourist Area, and Ordos Tuyi International Travel Agency introduced key tourism products, scenic resort destinations, and cultural projects. Three enterprises signed agreements with local travel businesses to facilitate tourist exchanges.

A dance performance featuring Ordos elements is staged at the event. [Photo provided to chinadaily.com.cn]

Ordos entertainers captivated the audience with their exquisite performances, bringing the vast and majestic grasslands to life. The exhibition of Ordos' intangible cultural heritage, featuring leather carving, silver ornaments, and paper-cutting, attracted the admiration and participation of many visitors.

Ordos and Malaysia have maintained frequent cultural and tourism exchanges. In 2024, Ordos launched the "Ten Thousand Tourists to the Warm City" project and introduced direct flights from Kuala Lumpur, bringing over 7,000 Malaysian tourists to the city. As a result, Ordos has become an important destination for Malaysian travelers.

This promotion event has further enhanced the international influence of the Ordos tourism brand and opened new avenues for deeper collaboration.

Ordos will continue expanding its inbound tourism market, promoting direct flights from Malaysia, strengthening favorable tourism policies, and introducing more personalized travel routes and products. These efforts aim to provide international visitors with an unforgettable Ordos experience.

Cultural creative products from Ordos are on display at the event. [Photo provided to chinadaily.com.cn]