Nestled in Jining, Nishan Sacred Land represents a harmonious fusion of Chinese heritage and cultural tourism, fostering a vibrant hub for cultural innovation, entrepreneurship, as well as international exchanges. With its sights set on becoming both a "cultural leisure resort" and a "world-class cultural tourism destination", Nishan Sacred Land transcends the traditional boundaries of culture and tourism.

A myriad of enriching experiences awaits visitors, including captivating night tours, mesmerizing water screens, dynamic drone performances, and dazzling fireworks – all of which have contributed to the increase of the average visit duration from 0.9 to 1.5 days.

To further its mission of blending culture and tourism, Nishan Sacred Land actively collaborates with prestigious global partners, universities, research institutions, and organizations. Since its inception, the site has welcomed over 3 million visitors from across the globe.

As host to illustrious international cultural events, including the World Confucianism Conference and the Nishan Forum on World Civilizations, Nishan Sacred Land has emerged as an epicenter for global Confucianism studies. Its expansive core area encompasses first-phase projects like the towering Confucius statue, the majestic Daxue Hall, the charming Luyuan Village Tourist Center, and the sophisticated Nishan Academy Hotel, spanning eight square kilometers in total.

Embodying the ambition to become a world-renowned "center for human civilization dialogue and exchanges", Nishan Sacred Land continues to break new ground in culture-tourism integration, while playing an indispensable role in sharing the rich narratives of Shandong province and China.

A panoramic view of Nishan Sacred Land [Photo/Jining News]