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Qufu-based Confucius engraving enterprise showcases at ICIF

chinadaily.com.cn| Updated: June 8, 2023
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The 19th China (Shenzhen) International Cultural Industries Fair (ICIF) kicked off on June 7, highlighting seal engraving products from Qufu Kongfu Ing Culture Communication Co.

Originating from the renowned engraving pavilion "Kongfu Ing" Qufu, Jining, the Qufu Kongfu Ing Culture Communication Co has established itself as a comprehensive hub for seal engraving. With seamless integration of various processes, the company encompasses raw stone processing, intricate craft carving, precise seal engraving, ink production, online sales, business incubation, and tourism services within a single platform.

In 2007, Kongfu Ing launched its namesake engraving shop on Taobao, a major Chinese e-commerce shopping platform, setting industry standards and ordering processes. Consequently, the engravings garnered widespread public recognition and acceptance. In 2014, the company invested around 50 million yuan ($7.01 million) in constructing the Kongfu Ing Engraving e-commerce base, reaching an annual sales volume of 150 million yuan while creating employment opportunities for over 1,200 individuals.

The company processes over 20,000 orders daily and ships over 30,000 engraved seals daily, resulting in an annual sales figure of nearly 10 million seals. With its seal engraving products representing 30 percent of the national market share, the company's stone seals dominate online sales in China. The company's offerings are exported to more than 10 countries and regions, including Japan, South Korea, and Singapore, cementing its status as a market leader in the engraving industry.

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A shop of the Qufu Kongfu Ing Culture Communication Co. [Photo provided to chinadaily.com.cn]

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A seal made by the Qufu Kongfu Ing Culture Communication Co is showcased at the 19th ICIF. [Photo provided to chinadaily.com.cn]