The 19th China (Shenzhen) International Cultural Industries Fair (ICIF) commenced on June 7, featuring innovative Confucius-themed cultural products from the Jining Confucius Cultural Tourism Group.

As a wholly State-owned cultural tourism enterprise, the Jining Confucius Cultural Tourism Group is an essential platform for promoting traditional Chinese culture, facilitating the integrated development of cultural tourism, and managing Jining's State-owned cultural tourism assets.

With an unwavering commitment to brand promotion, market marketing, product development, investments, and cultural innovation, the conglomerate has achieved significant milestones, solidifying its position as one of the key players in Shandong province's top 10 industry clusters. The conglomerate's relentless efforts have earned it a prominent rank among China's top 100 cultural tourism groups in terms of brand influence, currently holding the impressive 28th position nationwide and a commendable 2nd position in Shandong province. This recognition is a testament to the conglomerate's dedication to excellence and its ability to resonate with customers and stakeholders. Moreover, the company's commitment to quality is evident through its attainment of international quality management system certification and an AA credit rating.

By adhering to the strategic goal of developing large-scale tourism, forming significant industry groups, and creating substantial industries, the group aims to build key brands centered on Confucianism and the Grand Canal culture, Confucianism-oriented catering services, cultural and creative tourism products, and intelligent tourism brands based on all-region tourism.

With a focus on resource integration, layout optimization, brand building, and product development, the group is determined to establish a provincially recognized and nationally renowned cultural tourism industry integrated service platform, operation platform, and investment and financing platform.

Exhibits of the Jining Confucius Cultural Tourism Group showcased at the 19th ICIF. [Photo provided to chinadaily.com.cn]