At the 37th International Travel Fair (ITE) Hong Kong, which commenced on June 15, the diverse historical and cultural heritage of Jining emerged as a standout attraction. The city's unique offerings, such as the Three Confucian Sites, the Grand Canal, and Weishan Lake, became focal points at the event.

The Jining booth captivated visitors with its distinctive exhibitions of cultural artifacts and intangible cultural heritage displays. Highlights included tiger ornaments, reed paintings, and interactive experiences from Qufu's heritage projects. These exhibits vividly conveyed the "Cultural Jining" enchantment to all in attendance.

Additionally, during the cultural tourism exchange, the culture and tourism bureau of Jining successfully secured preliminary cooperation agreements with two Hong Kong-based enterprises. This partnership is set to enhance and promote Jining's cultural tourism industry, catering specifically to the diverse interests and preferences of Hong Kong residents. The agreements encompass a wide range of offerings, including natural landscapes, historical culture, leisure travel, wellness tourism, culinary delights, and study tours. This collaboration paves the way to attract more visitors from Hong Kong and provide them with diverse and enriching experiences in Jining, fostering mutual cultural exchange and appreciation.

By leveraging this international exchange and cooperation platform, Jining effectively showcased its abundant cultural tourism assets. Through engaging on-site explanations, intriguing intangible cultural heritage interactive experiences, and other innovative means, Jining attracted greater attention, strengthened its influence, and bolstered its popularity among attendees.

Cultural artifacts and intangible cultural heritage items of Jining are on display at the 37th ITE Hong Kong. [Photo/WeChat account: jnwhlyj]