Shanxi province implemented a series of initiatives to boost consumer spending during the 14th Five-Year Plan period (2021-25), significantly expanding and optimizing its consumer market. 

The province established a comprehensive support system through targeted measures focused on public benefits in its consumer policies. From the Consumption Boost Year Action Plan to the guidelines for trading in old consumer goods, a series of policy packages injected strong momentum into the consumer market.

Shoppers at a mall. [Photo/Shanxi Economic Daily]

Shanxi enhanced commercial infrastructure, expanded consumer spending scenarios, and expanded the urban commercial landscape, with the number of provincial pedestrian streets increasing to nine and specialty commercial districts to 32. Additionally, 18 night economy clusters and seven pilot cities have invigorated the "night-time economy" .

The county-level commercial construction initiative revitalized rural consumer markets, with the province renovating 291 township commercial centers and 42 markets, upgrading 248,000 square meters of rural market space, and adding 176,000 sq m of storage space, significantly modernizing rural commercial facilities.

Shanxi will continue to implement targeted measures to boost consumption and foster new consumer trends, behaviors, and scenarios, expand service consumption, improve supply quality, and unlock diverse consumer potential.