Harley Seyedin, president of the American Chamber of Commerce in South China, is bullish about the country. [Photo/news.xmnn.cn]

Harley Seyedin, president of the American Chamber of Commerce in South China, waxed lyrical about Xiamen's investment environment during a recent interview.

He said Xiamen is a world-renowned scenic city with its shimmering blue seas, clear skies, radiant sunshine and golden beaches. Seyedin added that its convenient airport, high-speed railways, fashionable theaters and delicious restaurants made it an attractive destination for global investors.

This is Seyedin's 17th time to attend the China International Fair for Investment and Trade, or CIFIT, in Xiamen, Fujian province.

This year, he has led a delegation of more than 100 companies to the southern coastal city, including executives from multinational companies such as Apple Inc, Deloitte, Honeywell, Johnson & Johnson, KPMG and Nike.

The American Chamber of Commerce in South China has more than 2,300 corporate and individual members, who have invested heavily in China, according to Seyedin.

He said that CIFIT is the world's most influential investment and trade platform and it has become a global window for cross-regional investment. His chamber has assisted a large number of member enterprises to get to know, understand and invest in Xiamen for 17 consecutive years through the event.

With the support and assistance of the American Chamber of Commerce in South China and the government departments of Fujian province, a distillery has recently settled in the Xinluo district of Longyan city.

The company will become the first foreign-owned distillery in China to produce a full range of distilled spirits, with a total investment of 150 million yuan ($21.08 million) in the first 10 years.

"This project will be based in Longyan and produce an effect on the whole of Fujian province. I believe that its future development potential is unlimited." said Seyedin.

He added that China has a huge consumer goods market and plenty of opportunities for investment and doing business.

He said that he has witnessed that -- through years of efforts -- Xiamen has grown into an important platform and brand in China's opening-up and investment promotion.

Seyedin said that 17 years ago, the platform of CIFIT introduced many foreign businessmen to China. Today, with the rapid development of China's economy, this platform has brought many Chinese enterprises into the world, becoming an important stage for China to "bring in" and "go out".

According to Seyedin, Xiamen has a world-class business environment, beautiful environment and a great investment and living environment that is desired by foreign investors.

During their stay in the city, more than 25 representatives of the Global Fortune 500 companies in his delegation have met with officials from Xiamen municipal government.

"We expect these enterprises to have more and closer investment cooperation with Xiamen in the future," he said.

In addition, he also revealed the results of a survey of its member companies conducted by the American Chamber of Commerce in South China. Data showed that in the next three years, the reinvestment budget of its member enterprises in China will reach $19 billion, most of which will be invested in Fujian province.

"That's because Fujian province is in the golden period of its investment," he said.