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Incredible fusion of tradition, innovation from Xiangzhou

xiangzhou.goguangdong.com.cn Updated: April 11, 2024
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The Fashion Designers Association of Xiangzhou district, Zhuhai, participated in China Fashion Week recently, demonstrating its leading position in the fashion industry.

The spectacular event was highlighted by the association president Zhang Wei and her band, CINDY WEI ZHANG STUDIO. They released the “Kintsugi Series” and were honored for their excellent performance in promoting intangible heritage culture. 

Its vice president, Jiang Zhuojun, and designer Li Huishan unveiled the core concept of "China Textile Fabrics Trend of Autumn and Winter in 2024/25", which offered a glimpse into the AW24 fashion trend. Jiang also partnered with the brand Wei Yi Plush to explore the "Wei Yi | China Sustainable Artificial Fur Trend." The project investigated eco-friendly practices in artificial fur production and emphasized the fashion industry's role in promoting sustainability.

Designer Li collaborated with Shantou Yidailai Clothing Industry to present the finale of the AW24 Trend Launch Show. They brought the event to a stunning close and exhibited the creativity and innovative vision of designers.

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Show time of China Fashion Week. [Photo/WeChat account: zhxiangzhou]

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The award ceremony of China Fashion Week. [Photo/WeChat account: zhxiangzhou]