It's smiles all round as a group wedding is held in Zhuhai's Xiangzhou district. [Photo/WeChat account: zhxiangzhou]

On Sept 22, the "Romantic Zhuhai, Blissful Xiangzhou" group wedding event took place, creating a dreamlike affair for 30 couples and injecting new vitality into the city's romance economy.

During the occasion, a series of innovative initiatives related to wedding services were unveiled.

The Xiangzhou district civil affairs bureau introduced four distinct outdoors marriage registration and certification points in Xiangzhou, to offer couples a new service that is rich in romantic symbolism.

What's more, the Xiangzhou district bureau of culture, radio, television, tourism and sports launched premium romantic travel photography routes – bringing together Zhuhai's natural beauty, cultural heritage and modern urban flair.

The event also featured the inaugural ceremony of the Zhuhai romantic bus, with the operator Zhuhai Public Transport Group integrating elements of love and romance into the bus design.

Moving forwards, plans are for Xiangzhou district to further extend its  wedding customs reforms. It will promote the integration of wedding services with the cultural and tourism industries – and aim to provide locals and tourists with a more diverse and high-quality romantic experience.

Overall, more efforts will be made to establish Zhuhai as a premier choice for wedding destinations.