Zhengzhou's efforts on becoming international consumption center city

The bustling night scene of Zhengzhou, capital of Central China’s Henan province. [Photo provided to chinadaily.com.cn]

In its bid to become an international consumption center city, Zhengzhou city, capital of Central China's Henan province, is focusing on the development of new consumption spaces, scenarios, models and growth drivers.

Large commercial complexes play a pivotal role as significant consumption hubs. Over the past two years, Zhengzhou has continuously driven its commercial innovation and development forwards.

The vibrancy within its commercial districts has led to the emergence of new brands in Zhengzhou. In the first half of 2024, some 132 high-quality flagship stores were established in the metropolis.

In recent years, Zhengzhou has delved into the city's cultural elements, integrating the considerable historical heritage, urban narratives and distinctive architecture from the various districts to renovate old factory buildings, infusing them with new elements, as well as harmonizing the blend of historical significance and modern aesthetics.

According to Zhengzhou Municipal Bureau of Commerce, the average monthly footfall in 21 distinctive commercial districts has surpassed 28 million visitors, with average monthly revenue topping 540 million yuan ($74.28 million).

In 2024, Zhengzhou hosted a series of internationally renowned conferences and events, including the World Henan Entrepreneurs Convention, the Zhengzhou Cross-border E-commerce Conference and the International Shaolin Wushu Festival, putting the city in the international spotlight.

Recently, the Globalization and World Cities Research Network, a globally recognized think tank, released the 2024 World Cities Rankings. This revealed that Zhengzhou had climbed 27 positions since 2020, to now be at the 89th spot globally.

Looking ahead, Zhengzhou is widely said to be poised to embrace a bright and flourishing future.