Erqi district's strategic initiative to boost consumption

The commercial district around the Erqi Memorial Tower. [Photo provided to chinadaily.com.cn]

Erqi district, Zhengzhou city will be committed to promoting the deep integration of commerce, culture, tourism, and sports through a targeted initiative to boost consumption.

In its efforts to create new consumption scenes, the zone will incentivize the transformation and upgrade of traditional department stores, underutilized event venues, and idle old factory sites into multifunctional new consumer hubs like commercial complexes and experiential centers.

To foster new consumption formats, the zone will tap into the potential of basic service consumption, stimulate improvement-oriented service consumption, and nurture new drivers. It will also develop debut economy, silver economy, sports economy, and study tour economy.

In expanding new consumption models, the zone aims to attract and cultivate leading enterprises, establish multifunctional e-commerce platforms, and incubate a growing number of high-quality e-commerce businesses.

To enhance new consumption dynamics, the zone will implement a government-enterprise collaboration mechanism to coordinate resources from various stakeholders including the government, businesses, and society. Additionally, it will organize diverse consumer promotion activities to stimulate demand and create new consumption hot spots.

Furthermore, maximizing the amplifying effects of various policies to stimulate consumption, fostering a more conducive environment for innovation and entrepreneurship, and boosting public willingness to consume key priorities. Strengthening consumer rights protection, improving the management and quality supervision of consumer goods, and enhancing complaint feedback mechanisms will be essential to building greater consumer confidence.

The shopping center in the Erqi district. [Photo provided to chinadaily.com.cn]