Zhongyuan district's consumption enhancement strategy

The Wanda cinema in the Zhongyuan district, Zhengzhou city. [Photo provided to chinadaily.com.cn]

Zhongyuan district, Zhengzhou city is launching a strategic initiative in 2025 to boost consumption, revitalize the economy, and ensure stable growth, focusing on three key areas for implementation.

First, the zone will concentrate on policy implementation to expand traditional consumption patterns.

Initiatives include implementing policies by organizing group purchases and exhibitions for automobiles and real estate, implementing subsidies for consumer goods such as cars and home appliances, and stimulating the real estate market by addressing existing housing stock.

Efforts will also be made to optimize the automobile consumption market structure and improve consumer welfare.

Second, the zone plans to revitalize consumption scenes while diversifying cultural, commercial, tourism, and sports-related activities.

The plans include boosting the entertainment economy through events like concerts and sports competitions, enhancing commercial projects, and upgrading shopping districts to attract high-quality businesses.

Additionally, the zone aims to enrich experiential consumer activities such as shopping tours and industrial visits, creating a vibrant array of new consumption settings.

Lastly, the zone will focus on fostering the debut economy and nurturing innovative consumption models.

This includes promoting digital consumption, expanding e-commerce trade, and introducing new domestic brands and lifestyle services to bolster consumer growth.

Efforts will also be made to attract leading brands to establish flagship stores and exhibitions, leveraging the zone's strategic location and unique marketing strategies to drive consumer engagement and excitement. By implementing these comprehensive strategies, Zhongyuan district aims to significantly boost consumption, support economic growth, and cultivate a dynamic and diverse consumer landscape in 2025.

On Jan 26, digital products are sold like hotcakes in the Zhongyuan district. [Photo provided to chinadaily.com.cn]