"Made in Fujian" products, represented by products made in Xiamen, have increasingly found favor in the Southeast Asian market in recent years due to their high cost-effectiveness, advanced technology and added value.
Well-known to locals in Xiamen, is Tsann Kuen (China) Enterprise Co Ltd, currently the world's largest small household appliances manufacturing base.
Some 55 production lines are nowadays working at capacity to meet overseas orders in the production workshop, with a batch of 1,100 boxes containing a total of 6,600 juice machines being prepared for export to Southeast Asia.
In the first 11 months of the year, Fujian exported household appliances worth 3.34 billion yuan ($457.58 million) to the Southeast Asian market, representing a 74.7 percent increase, according to Xiamen Customs.
In addition, fishing gear, traditional Chinese medicine and plastic products made in Xiamen have also shown significant progress in expanding into the Southeast Asian market in recent years, with hefty increases in export volumes.
What’s more, the rapid development of cross-border e-commerce in Xiamen has created excellent conditions for Fujian-made products to enter the Southeast Asian market.
Cost-effective sea and air freight options, such as the "Silk Road Maritime" e-commerce express and the direct freighter air route to Southeast Asia, have received unanimous praise from exporting enterprises.
On top of that, with the implementation of trade agreements such as the Belt and Road Initiative and the RCEP, the commercial environment in the Southeast Asian region has significantly improved, making it far easier for Fujian enterprises to be engaged.
The National Immigration Administration announced on Dec 17 that it will fully relax and optimize the visa-free transit policy, which is effective immediately. Xiamen is involved.
China has rolled out multiple new policies to optimize payment services for foreigners, allowing convenient use of international bank cards on platforms like Alipay and WeChat Pay.
