The Beijing Economic-Technological Development Area (BDA) is currently improving its consumption system, after Beijing, along with four other cities, was announced to take the lead in developing international consumption centers with the approval of the State Council. 

Firms strive for agreements with the BDA at the opening ceremony of the 2021 Beijing E-Sports event on May 20. [Photo provided to the Beijing Economic-Technological Development Area]

Customers receive coupons in a shopping mall of the BDA. [Photo provided to the Beijing Economic-Technological Development Area]

At present, the BDA is making every effort to attract global brands to settle, and to help homegrown enterprises explore the international market, in order to promote a new development pattern where domestic and foreign markets can boost each other, according to the local commerce and finance authority.

The BDA rolled out multiple attractions, including Spring voucher granting activities, midnight dinners and e-sports competitions to fuel sales in the area.

Large-scale commercial facilities, plazas, external corridors and other public spaces have been used to create high-quality vibrant themed blocks, while strengthening construction guidelines and standardizing management.

"In terms of the overall layout of the 225-sq km consumption space, the BDA plans to have four distinctive business districts in directions of north, east, south, south and west respectively, based on their consumption capacity," said an official.

The area will focus on building a coordinated and mutually-promoting pattern of industry and consumption. Meanwhile, it is expected to become a benchmark for the global digital economy by building experiential, immersive and interactive consumption systems.