The 10th "Animation Beijing" event was held recently at the Beijing Etrong International Exhibition & Convention Center.

Animation fans jam the exhibition area. [Photo/beijingetown.com.cn]

The interactive exhibition of animation and gaming aimed to create a "Animation+" consumption platform for a wider range of animation fans. 

The on-site display of new cultural and tourism scenes, new cross-border formats, and new interactive technologies demonstrated the enormous potential of the animation industry in embracing the consumption patterns of Generation Z.

Visitors crowd an animation booth. [Photo/beijingetown.com.cn]

The exhibition area of this event covered over 40,000 square meters and brought together 200 well-known domestic and foreign exhibitors in the animation, gaming, and related industries, including iQiyi, 360, FunPlus, ASUS, Watsons Tianwen Kadokawa, and the Korean Trade-Investment Promotion Agency.

The "Animation+" exhibition area was established to cover various industry integrations. 

Through cross-border cooperation, it aims to enrich new formats, activate new dynamics, unlock new scenarios, and explore more possibilities for the integration of animation IPs and cultural tourism.

With the strong support of the Beijing Municipal Bureau of Culture and Tourism, Beijing E-Town has become the venue for the "Animation Beijing" event. 

Today, the science and culture integration industry, represented by animation and gaming, has become an important part of the "4+2+1" industrial pattern in Beijing E-Town.