Tourism routes featuring ancient painting gains wide attention

A bazaar highlighting local intangible cultural heritages is held in Tonglu county, East China's Zhejiang province. [Photo provided to chinadaily.com.cn]

Four tourism routes featuring places depicted in the painting Dwelling in Fuchun Mountains were recently unveiled by Tonglu county in East China's Zhejiang province.

The launch ceremony of the tourism route, which was broadcasted live online on March 5, attracted more than 1.5 million viewers. 

The trending hashtags on the microblogging platform Sina Weibo related to the ceremony also gathered nearly 100 million views.

The painting Dwelling in Fuchun Mountains was created by master painter Huang Gongwang in the Yuan Dynasty (1271-1368). More than 80 percent of the scenery depicted in the painting is from Tonglu, where Huang lived in seclusion in his later years.

The newly launched tourism routes along the Fuchun River include scenic spots like Tongjun Mountain, Yan Ziling Angling Terrace, Daqi Mountain National Forest Park as well as Meirong village and Luci village.

From March 5 to 6, Yan Ziling Angling Terrace's tourism revenue saw an uptick of 98 percent over the same period in the previous year.

The routes' release comes as part of local government's efforts to boost local tourism by leveraging the popularity of Memory of Jiangnan, a performance which also featured Dwelling in Fuchun Mountains and had captivated audiences nationwide during the Spring Festival gala broadcast on China Central Television on Jan 31, the eve of the Lunar New Year.