Guangxi hosts ASEAN-China media forum

The 2023 ASEAN-China Media Forum was held on Oct 23 in Nanning city, Guangxi Zhuang autonomous region. With the theme "Sharing New Achievements, Jointly Creating New Audio-visual Experiences, Building a Better Future Together", the event aimed to deepen the collaboration between China and ASEAN countries in the field of broadcasting and television.

The forum was divided into three parts: keynote speeches, thematic speeches, and roundtable dialogues. Over 300 experts, scholars, and industry representatives from China and ASEAN countries attended. Participants discussed collaborative innovation development and exchanged ideas on broadcasting and television.

Yang Xiaowei, deputy director of the National Radio and Television Administration, and Chen Yijun, a standing committee member of the CPC Guangxi Zhuang Autonomous Regional Committee and head of the Publicity Department of the CPC Guangxi Zhuang Autonomous Regional Committee, delivered speeches at the forum.

In his address, Yang highlighted the significant expansion of cooperation between China and ASEAN in the audiovisual field in recent years, emphasizing its positive role in fostering people-to-people connections across the region. Chen underscored the importance of Guangxi fully leveraging its geographical proximity to ASEAN. He emphasized the commitment to bolstering China-ASEAN cooperation in the field of broadcasting and television through initiatives like the ASEAN-China Media Week.

Representatives from Malaysia, Cambodia, Laos, and Myanmar expressed their hopes to promote joint development in the field of audiovisual technology through continuous strengthening of cooperation.

During the forum, a one-on-one business negotiation meeting took place, with representatives from 15 institutions participating. The negotiations covered content copyrights, smart TV operations, and other fields. The exchanges of cooperation intentions led to 90 rounds of negotiations, facilitating the transformation of the media week into an industrial trade service platform.

An audiovisual exhibition showcased the cooperation achievements of China-ASEAN audiovisual content and industry, along with cutting-edge technology projects. Multiple projects were signed on site, covering strategic cooperation, co-production of documentaries and films, production of animated films, construction cooperation of cross-border live broadcasting bases, and integrated media communication activities.

Additionally, industry representatives from China and ASEAN shared and exchanged insights on topics like international cooperation in network audiovisual content, ultra-high-definition technology standards and ecological construction, emergency broadcasting, and audiovisual big data.

The forum focused on the exchange and collaboration between China and ASEAN in broadcasting, television, and network audiovisual content and technology, further expanding cooperation scope, deepening collaboration levels, and actively striving to create a platform that benefits the industry with mutual benefits.

The fifth ASEAN-China Media Week (ACMW), co-hosted by the National Radio and Television Administration of China, the Ministry of Communications and Digital of Malaysia, and the government of Guangxi, included events such as the dubbing and screening of audio-visual programs, a young hosts camp, a youth film and TV song gala, and a screening of selected videos from the ASEAN-China Friendship and Cooperation Short Video Contest.

Since its establishment in 2019, four editions of the ACMW have been organized, including 20 series of activities. The event has facilitated the broadcast of more than 6,000 hours of programs on mainstream audio-visual platforms in China and ASEAN countries, published three industry think tank reports, and initiated 30 contracted cooperation projects.