Celebrating achievements of ASEAN-China Media Week in Nanning

The fifth ASEAN-China Media Week concluded on Oct 27 with remarkable achievements in Nanning, the Guangxi Zhuang autonomous region. Lu Zhengning, deputy secretary-general of the organizing committee and deputy director of the radio and television bureau of the autonomous region, announced the significant outcomes of the ACMW. Representatives from various units shared their experiences at a roundtable discussion.

Themed "Sharing New Achievements, Co-creating New Audio-Visual Experiences and Building a New Home Together," the ACMW showcased six major activities: the opening and closing ceremonies, a media forum, dubbing and screening of audio-visual programs, a young hosts camp, a youth film and TV song gala, and a screening of selected videos from the ASEAN-China Friendship and Cooperation Short Video Contest.

These activities emphasized the fruitful results of deepening cooperation between China and ASEAN countries and highlighted the interactive and open audiovisual exchange and cooperation between the two sides.

Making its debut in ASEAN countries

For the first time, the ACMW held its opening ceremony in an ASEAN country -- in Putrajaya, Malaysia's federal administrative center. It drew the participation of over 500 representatives from Chinese and Malaysian governments, media organizations, ASEAN diplomats and international organizations.

They reached consensus and multiple intentions on further deepening cooperation in various fields, solidifying the ACMW as a true regional public protocol for audiovisual cooperation between China and ASEAN.

Platform for industrial and trade cooperation

The fifth ACMW was recognized as a key project in the Ministry of Commerce's "Thousand Sails Going Abroad" action plan for cultural trade this year and included in the national cultural export key projects for 2023-2024.

Nine projects were signed on-site, covering co-production of documentaries, animation production and cross-border live broadcasting base construction. The forum brought together 23 experts, scholars and industry representatives from China and ASEAN countries to discuss collaborative innovation and development in the field of radio and television. Ninety "one-on-one" business negotiations were organized, covering various topics such as content copyright distribution, smart TV operations, cross-border e-commerce and new media distribution.

New achievements in mutual translation and broadcasting 

Twenty-three outstanding Chinese audiovisual programs, such as the TV drama Our Times and the documentary The Maritime Silk Road – Distant Neighbors, were translated and broadcast on national TV stations and new media platforms in ASEAN countries, including Malaysia, Vietnam, Indonesia and Thailand. Simultaneously, 20 ASEAN outstanding audiovisual programs were broadcast in China. This reciprocal exchange enhances cultural understanding and shared development.

Youth engagement

The third season of the ASEAN-China Youth Hosts Camp selected 20 young anchors from China and ASEAN countries who conducted research and study activities in five cities of China, Vietnam, Malaysia and Indonesia. The "Sing the Same Song" ASEAN-China Youth Film and Television Song Concert, held at Hanoi University in Vietnam, encouraged young people to sing classic film and television songs together, promoting mutual understanding and friendship. The "ASEAN-China Youth Anchor Talent Pool" under the "International Youth Audiovisual Communication Program" was established, recommending outstanding communication talents to participate in ACMW activities each year.

During the closing ceremony, outstanding volunteer representatives of the ACMW were awarded certificates for their contributions to the event's success.