MINISO launches its first IP collection store with colorful storefront in Vietnam

On May 4th, MINISO, the renowned global lifestyle brand, celebrated the grand opening of its first IP collection store with a colorful creative storefront in Vietnam, showcasing MINISO's commitment to bringing joy and creativity to shopping experiences worldwide. Situated in the heart of Hanoi, close to the city's iconic landmark Hoan Kiem Lake, this flagship MINISO store also marked the debut of the much-awaited BT21 collection in Vietnam.

Located on Dinh Tien Hoang Street with a view facing Hoan Kiem Lake, the store is positioned at a prime location that attracts both locals and tourists alike. This initiative marks MINISO's first offline consumer experience store themed around BT21 in Vietnam, addressing the high demand for authentic BT21 MD previously sought after by Vietnamese consumers. The launch featured beloved items such as 9-inch plush toys, memory foam neck pillows, headbands, double-wall plastic tumblers with straws, and light-up keychains from the BT21 collection.

This MINISO superstore delivers global trends straight to the doorsteps of consumers in Vietnam. Beyond BT21 merchandise, it also boasts several IP zones featuring fan-favorite characters such as Lots-o'-Huggin' Bear, We Bare Bears, Pokémon, Snoopy, Minions, Marie, Winnie-the-Pooh, and Barbie among others. This diverse offering underscores MINISO's strategy to cater to various consumer interests through collaborations with globally recognized brands.

Currently, there are over 70 MINISO stores spread across nearly 30 provinces in Vietnam. With an established presence across major cities such as Hanoi, Ho Chi Minh City, Hai Phong, Da Nang, and more, MINISO aims to extend its reach throughout more provinces focusing on top-tier commercial locations. By offering more vibrant offerings customized to local tastes and preferences, the brand remains dedicated to making sure that everyone gets to partake in what has become more than just a shopping trip - it's a unique experience.