Synagistics and HKT unveil ShopHK: Empowering Hong Kong SMEs and enterprises to target Southeast Asia's thriving e-commerce market

Synagie, the digital commerce arm of Synagistics Limited, has launched ShopHK with the support of HKT. ShopHK is a cutting-edge platform that enables Hong Kong brands to tap into Southeast Asia's booming e-commerce market. ShopHK leverages Synagie's AI-powered technology, 50+ on-demand services, cross-border logistics, and HKT's client network to help businesses scale globally.

Seizing Southeast Asia's USD 600 Billion E-Commerce Opportunity

Southeast Asia's e-commerce market is poised for explosive growth, projected to reach approximately USD 295 billion in 2025 and on track to hit USD 600 billion by 2030. This is driven by the region's tech-savvy population, rising incomes, and widespread smartphone ownership. Indonesia leads as the primary growth market with Vietnam, Thailand and the Philippines, expected to double their e-commerce market values by 2030.

ShopHK: Empowering Hong Kong Businesses to Expand Globally

"The Synagie-HKT collaboration is a game-changer for Hong Kong businesses looking to expand globally," said Olive Tai, Co-Founder and CEO of Synagistics Limited. "As someone originally from Hong Kong, I'm especially proud of ShopHK's mission, to help businesses of all sizes reach new customers in Southeast Asia.

She added, "Hong Kong's SME sector is known to be incredibly diverse and vibrant. According to various surveys over 60%, or about 200,000 SMEs, in Hong Kong are actively seeking expansion overseas. The launch of ShopHK by Synagie, with the support of HKT, is a major step in supporting these Hong Kong SMEs to thrive in the Southeast Asian marketplace."

ShopHK aims to onboard at least 500 brands by the end of 2025. To encourage businesses to try the program and experience the benefits of the platform, Synagie is offering an exclusive 30-day free trial from 01 Apr – 15 Apr 2025.

Synagistics first made history in Hong Kong in 2024 as the first successful De-SPAC listing on the Hong Kong Stock Exchange. In 2025, Synagistics launched Geene, an innovative AI platform that integrates Generative AI, Blockchain, and Big Data, establishing the company as a leader in enterprise AI innovation.

ShopHK is also proud to receive support from key organisations including the Hong Kong Science and Technology Parks Corporation (HKSTP), a close ecosystem partner and Hong Kong's largest Innovation & Technology hub, home to over 2,200 pioneering tech companies.

"This partnership underscores our shared commitment to strengthening Hong Kong's position as a global innovation gateway," said Gladys Oon, Director of Partnerships and Account Management at HKSTP. "By aligning HKSTP's vibrant tech community - especially Green-tech and Health-tech products and services - with ShopHK, we can accelerate cross-border growth for Hong Kong's most promising tech startups and SMEs.

Rising Demand for Hong Kong Products in Southeast Asia

Discerning consumers across Southeast Asia's are increasingly drawn to Hong Kong brands. According to a recent Hong Kong Trade Development Council (HKTDC) report, nearly 70% of online shoppers in the region have purchased Hong Kong-sourced products in the past year. Hong Kong brands are particularly popular among younger ASEAN consumers (ages 18-29), who value their affordability (35%), unique blend of Chinese and Western elements (33%), and trendiness (32%).