Hyundai Motor unveils 'Forest Run 2025' to plant trees

Hyundai Motor Company has unveiled its 'Forest Run 2025' campaign with the slogan 'Forest Run: Running Together to Plant Trees.' The social contribution initiative formerly known as 'Longest Run' celebrates its 10th anniversary under the new name 'Forest Run.' This year's event will invite 5,000 participants and donate 5,000 trees under the new 'one tree per runner' donation model.

Hyundai Motor also introduced a new mascot for the campaign, 'Grew' (the word used to count trees in Korean), through an online campaign film to launch Forest Run. The tree-like runner character represents the growth of the initiative since its foundation in 2016 and embodies this year's event slogan of 'Forest Run: Running Together to Plant Trees.'

The finale event for 'Forest Run 2025' will be the 'Final Run', scheduled for May 17 at Yeouido Park Cultural Square, featuring a 10-kilometer course that passes through Seogang Bridge as a turning point. Participants can also explore partner booths built with Hyundai's mobility solutions, including the IONIQ Forest exhibition and the ROBO restaurant, to engage in a variety of activities and learn more about the mission of Forest Run. Registration for 'Forest Run 2025' will take place on the official webpage from April 18 to 23.

Since 2016, Forest Run has involved approximately 250,000 participants and resulted in the donation of 25,850 trees.