Midea becomes global supporter of the AFC's club competitions

The Asian Football Confederation (AFC) is delighted to announce a new global partnership with Midea, a world-leading brand in white goods, vacuum cleaners and kitchen appliances.

This multi-year agreement will see Midea become a Global Supporter of the AFC's club competitions, which include the AFC Champions League Elite from the final stages of the 2024/25 season to the 2028/29 season, and the AFC Champions League Two and AFC Women's Champions League from the 2025/26 to the 2028/29 seasons.

Datuk Seri Windsor John, the AFC General Secretary, said: "We are delighted to welcome Midea as a Global Supporter onboard this exciting journey, which further underlines the global appeal of the AFC's world-class club competitions, and are excited to work closely with them to create more unforgettable moments for our passionate Asian football fanbase."

Lewis Fu, President of Midea International Business, said: "Midea is excited to partner with the AFC as a Global Supporter of the AFC Champions League Elite, AFC Champions League Two and AFC Women's Champions League. These AFC club competitions offer Midea a unique opportunity to reach a large global audience while also speaking directly to fans and consumers locally all across Asia and the Middle East.

As a Global Supporter, Midea will have exclusive rights to promote their products across all AFC club competitions worldwide, enhancing their brand presence and engaging with millions of football fans.