"Human creativity is inspired by abstract connections that AI cannot intuitively make"

The Orangeblowfish creative agency Founder Siu Tang has been invited to share his thoughts on AI and creativity at 'Design for Humanity', the Design Shanghai Global Design Conference on June 4-7, 2025. Asia's leading international design event, in its 12th year, is being hosted at Shanghai World Expo Exhibition & Convention Center and is expected to attract around 80,000 visitors. This year's four-day focus is on how design can change the world for the better and how creatives can redesign their futures as technology advances.

Based in Shanghai, Siu is an award-winning creative brand alchemist, transforming branding potential for high-profile names in retail, hospitality, and lifestyle industries in China and Asia-Pacific. On the third day of Design Shanghai, he will reveal his insights and opinions in what promises to be an electric panel presentation and discussion: The Big Idea: Human vs Machine Creativity: The Future of Human Creativity in the Artificially Intelligent Age.

The panel will be chaired by Aidan Walker, Design Shanghai Conference Director, who is enthusiastically including Siu as a dynamic creative voice. "Design Shanghai in 2025 is about looking beyond what design can achieve in the future and exploring how. Siu Tang brings dynamic originality to the world of branding concepts at The Orangeblowfish. His ideas on whether human creativity could be threatened by AI is undoubtedly going to be as bold and exciting as his design approach."

Leading the topic will be Iris Pan, Lead Designer, Amazon XR & AI Shopping. Other contributors sharing the stage alongside Siu include Mo Zheng, Founder and Chief Architect, AntiStatics; Lecturer, Weitzman School of Design, University of Pennsylvania; Craig Miller, Partner and Head of Heatherwick Studio China; and Budiman Ong, Co-Founder of Jia CURATED and Ong Cen Kuang.

A Peak Performance Influencer and PRovoke APAC Innovator, Siu's combines brand strategy methodology with creativity, art, and design to create connections and weave brand stories that enrich. The Orangeblowfish embraces 'creativity unleashed' through original concepts.

Siu believes a crucial aspect differentiates human and AI creativity. "As humans, we have an unfathomable ability to create abstract connections that resonate," he highlights. "As a designer, this is intrinsic in creating narratives which, even when they haven't been imagined before, somehow make sense in a way that is not always consciously understood. This is fundamental to the limits of AI right now, and as it evolves, so might we."