ZheBA ignites global retail: Powering gear production and sales surge

On July 15, the debut of the ZheBA Basketball League’sJinhua divisionilluminated the arena with Team World  taking on Team Blaze in an electrifying showdown. The event not only captivated the live audience but also engaged wider viewership through large screens in shopping malls and public squares, broadcasting every dunk and three-pointer to tens of thousands of additional fans.

The electrifying atmosphere, both within the arena and beyond, sparked a surged in fan merchandise sales. Merchants in Yiwu International Trade City—the world's hub for small commodities—were inundated with orders for thunder sticks, light-up wands, and cheering horns. Buyers from Zhejiang, other parts of China, and overseas rushed to place last-minute orders, prompting factories to operate round the clock to meet the demand. To ensure prompt delivery from manufacturers, State Grid Jinhua Power Supply Company went the extra mile by extending their services to inspect electrical equipment at sports equipment factories. This proactive approach ensured uninterrupted production lines enabling sports products labeled "Made in Yiwu" to reach global markets swiftly.

Simultaneously, to guarantee seamless broadcasts on the big screens and provide a safe viewing environment, the utility conducted thorough inspections on supply lines and equipment in cultural plazas and shopping complexes before the games. Dedicated power crews remained on standby during the matches, monitoring grid loads in real-time to ensure that every screen, shop, and streetlight operated seamlessly. Their vigilant presence provided the essential energy support behind the enthusiastic crowds.

The seamless integration of sports and consumerism sparked a vibrant midsummer night's boom. Cultural squares transformed into lively fan zones, with every seat occupied well before the games began. Even after the final buzzer, the momentum in spending and production continued to surge. Each basket scored not only added to the highlight reel but also contributed to the growth of consumerism and industrial vitality. Reliable and stable electricity—acting as the silent "sixth man" on the court—formed the foundation for a mutually beneficial spectacle where exciting sports and thriving businesses celebrated success together.