Government-enterprise collaboration boosts sales at Farmers' Harvest Festival in Zhaoyuan

As the autumn equinox arrived, the 8th Chinese Farmers' Harvest Festival opened with great festivity in Zhaoyuan, Shandong province. The event gathered premium agricultural products from across the country in a vibrant trade fair filled with colorful flags, fresh produce, and the aroma of local delicacies.

Fushan Town organized a delegation of local enterprises and cooperatives to showcase their specialty products. Through product displays, tasting sessions, and traditional craft demonstrations, the exhibition highlighted both the achievements of modern agriculture and the charm of rural culture. Visitors and buyers from around the country experienced firsthand the richness of Fushan's "fertile fields and abundant harvests".

From freshly picked organic apples and neatly packaged grain gift boxes to tender sweet corn and traditionally brewed wines, the exhibition stalls brimmed with variety. At the selenium-rich apple and pear booth, visitors eagerly sampled the crisp, juicy fruits, while nearby, the Fushan Ecological Farming Cooperative introduced its free-range eggs,  attracting interest from buyers and securing new business contacts.

To further expand market channels, Fushan integrated livestream e-commerce into the festival. A special "Fushan Harvest Session" was launched online, where hosts presented the products in detail, effectively boosting visibility and sales opportunities for local farmers.

According to local officials, the festival is not only a stage to celebrate the harvest but also a platform to increase farmers' incomes. In recent years, Fushan has leveraged its hilly terrain to focus on four key industries—fruit cultivation, grains, beverages, and ecological farming—while promoting integrated rural development. Looking ahead, the town plans to advance agricultural reform by launching solar-agriculture integration projects, establishing a starch processing plant, upgrading fruit and vegetable processing bases, and developing new rural tourism and farming experiences.

As the day's activities drew to a close, the Fushan exhibition area remained bustling with visitors, buyers, and smiling farmers. Together, they painted a vivid picture of prosperity and rural revitalization—proof that through hard work and innovation, the people of Fushan are writing a new chapter in agricultural development and rural renewal.