Guyuan promotes premium Liupan Mountain beef to Greater Bay Area

Ningxia's Liupan Mountain beef is showcased at the China Import and Export Fair Complex in Guangzhou, Guangdong province. [Photo provided to chinadaily.com.cn]

Guyuan in the Ningxia Hui autonomous region held a promotional event at the China Import and Export Fair Complex in Guangzhou, Guangdong province, on Sept 11. 

The city leveraged the 2026 SIAL China (Guangzhou) and Guangzhou International Food Ingredients Exhibition to showcase its Liupan Mountain beef, agricultural and tourism sectors, and broader industry strengths to the Guangdong-Hong Kong-Macao Greater Bay Area. 

Twenty-five specialty companies from Guyuan showcased a diverse range of products, including chilled cuts of beef, various processed beef delicacies, and Liupan Mountain-themed cultural gifts. 

Ningxia's Liupan Mountain beef is showcased at the China Import and Export Fair Complex in Guangzhou, Guangdong province. [Photo provided to chinadaily.com.cn]

A dedicated cooking area offered freshly seared steaks, boiled beef balls, and Jingyuan crispy beef pies, drawing widespread praise from buyers and the public alike. Many visitors stopped to sample the food, discuss purchases, and explore bulk orders, resulting in a number of preliminary deals.

Guyuan is located in one of the world's prime beef-producing belts, where its natural environment produces pure, premium-quality Guyuan yellow cattle, a high-end, eco-friendly ingredient with strong market appeal. 

Supported by the national Liupan Mountain cattle industry cluster, Guyuan keeps a herd of over 1.15 million head and generates more than 28 billion yuan ($4.17 billion) across the full industrial chain. Its processing and sales network covers the complete range of product categories and use scenarios, reaching major cities nationwide.