Guyuan showcases local specialties at Ningxia wine and tourism expo

The Guyuan pavilion is themed "Toast Helan Mountain, Treasures of Liupan". [Photo provided to chinadaily.com.cn]

The sixth China (Ningxia) International Wine and Culture Tourism Expo opened on Oct 12 at the Yinchuan International Convention and Exhibition Center. 

Under the theme "Toast Helan Mountain, Treasures of Liupan". Guyuan has set up a 260-square-meter exhibition showcasing local products, with more than 60 companies in agriculture, cultural tourism, and dining participating. The event runs through Oct 14.

A variety of crafts with distinctive Guyuan characteristics are on display. [Photo provided to chinadaily.com.cn]

The Guyuan pavilion features four zones including specialty agricultural products, cultural tourism and intangible heritage, food tasting, and livestreaming.

In the agricultural zone, local favorites such as Liupan Mountain beef, cool-climate vegetables, potatoes, and flaxseed oil drew buyers' interest. 

A showcase of core attractions, including Liupan Mountain National Forest Park, Xumishan Grottoes and Huoshizhai, anchors the cultural section, which also promotes tourism routes focused on revolutionary heritage sites, summer retreats and rural leisure. 

Intangible heritage inheritors gave live demonstrations, drawing crowds of visitors eager to try the craft themselves.

Freshly cooked Guyuan specialties such as pan-seared steak, beef hotpot, and pepper chicken filled the food area, where visitors also sampled pairings of local flavors with Helan Mountain wines. 

In the livestreaming studio, local hosts promoted Guyuan products online, combining on-site exhibitions with e-commerce to expand sales channels for Liupan Mountain specialties.