Social media influencers and a media group visited the Helan Mountain East Foot wine region in Ningxia Hui autonomous region on Tuesday. They explored local wineries and businesses for the themed activity "With Magnificent Mountains and Rivers, Enjoying the Beauty of Ningxia", focusing on the integrated development of "wine + cultural tourism" and capturing the beauty of the harvest season.

Social media influencers and a media group visit the Helan Mountain East Foot wine region in Ningxia Hui autonomous region. [Photo provided to chinadaily.com.cn]

At wineries, the media group engaged with winery owners and experienced winemakers, tasting exquisite wines and exploring their stories.

The media group tastes wines at wineries. [Photo provided to chinadaily.com.cn]

The Helan Mountain East Foot region boasts a unique ecological environment, rich cultural heritage, and abundant tourism resources, making it one of the prime areas in Ningxia for cultural tourism development. In 2013, it was named one of the 46 "must-visit" destinations in the world by The New York Times, praised for its ability to produce China's finest wines. In 2021, the Global Wine Tourism Organization (GWTO) designated Ningxia as a "recommended global wine tourism destination", attracting wine enthusiasts from around the world.

In addition, The Helan Mountain East Foot wine region has been successfully included in the list of national demonstration areas for the integration of cultural and tourism industries, with 18 wineries, achieving A-level tourist attraction status.

A display of bottles of wine from Ningxia Hui autonomous region [Photo provided to chinadaily.com.cn]