An online store promoting tourism resources around Mogan Mountain - a 4A national scenic area located in Deqing county, Huzhou - is launched on Alibaba's tourism arm Fliggy.com on Sept 9. [Photo/hz66.com]

An online store promoting tourism resources around Mogan Mountain - a 4A national scenic area located in Deqing county, Huzhou - was launched on Alibaba's tourism arm Fliggy.com on Sept 9.

The move came after Deqing county reached a cooperation agreement with the domestic online travel agent to step up promotional efforts online.

Mogan Mountain, which was named by the New York Times as one of the 45 best places to visit in the world, is not only renowned for its unspoiled natural views, but also its homestays and boutique hotels.

To aid in the recovery of local homestays after the COVID-19 pandemic, the local authorities have encouraged them to live stream online by partnering with Fliggy.com.

The newly opened store on the platform will provide one-stop services to visitors to Mogan Mountain, from booking tickets and hotels and signing up for group travel to purchasing local tourism-related products.

In addition, online travel guide services will be available through the store, enabling more people to learn about the scenic area, according to a head official from the Deqing bureau of culture, radio, tourism and sports. 

A special fund worth at least 5 million yuan ($724,637.6) will be allocated by the bureau to support the development of the store.

A number of homestays have already debuted on the store, offering discounts to visitors ranging from 30% to 50%.