The 17th China Yiwu Cultural and Tourism Product Trade Fair is held in Yiwu on March 31. [Photo/zgyww.cn]

The 17th China Yiwu Cultural and Tourism Product Trade Fair opened on March 31 at the Yiwu International Expo Center, showcasing a diverse range of cultural and tourism products from across China.

The 3-day event, with the tagline "Embarking on a New Journey, Enjoying a New Life," features over 3,000 international standard booths across eight exhibition halls.

According to organizers, the exhibition area spans an impressive 60,000 square meters, including the Zhejiang Poetry and Painting Hall, Beautiful China Hall, Leisure Creative Life Hall, and E-sports and Animation Hall.

The 17th China Yiwu Cultural and Tourism Product Trade Fair is held in Yiwu on March 31. [Photo/zgyww.cn]

A total of 666 companies from 11 cities in Zhejiang province opened 2,232 booths showcasing a wide range of creative cultural and tourism products and design services, digital copyright, coffee products, outdoor leisure goods, cultural textile products, and tea culture products.

To complement the exhibition, a series of exciting supporting activities will be held during the fair, including the "Tourism China, Beautiful Life" 2023 Spring Tourism Promotion Campaign, the Cultural and Tourism New Supply and Demand Docking Activity, and the 2023 China Tourism Commodity Competition.