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A traditional dance is performed in Shengzhou county-level city, Shaoxing, on Aug 10. [Photo/Tide News]

The "Encountiing Folk Culture" event is boosting the summer night economy in Jinting town, Shengzhou county-level city, Shaoxing.

The event features a variety of cultural experiences, including a traditional market, calligraphy workshops, ancient sports, and paper-cutting demonstrations.

Visitors also enjoyed themed dining experiences, sampling local specialties like peach-shaped plums while watching traditional music and dance performances.

So far, the event has generated about 100,000 yuan ($13,989.41) in night economy revenue and boosted sales of peach-shaped plums to around 300 million yuan.