Article 12 Except the name of its branches, the entity name of an enterprise name shall not contain the following contents or words:

(1) Expression of the trade;

(2) Expression of the type of enterprise and the organizational form.

Article 13 Unless otherwise permitted by the proprietor of a trademark, an entity name shall not be the same as or similar to a well-known trademark or a famous trademark in the same trade.

Article 14 The expression of the trade in an enterprise name shall comply with that of the category as per the national trade classification standards, and reflect its trade or business operation characteristics.

For subscribing a registered fund of more than RMB 50 million, an enterprise may not indicate trade or business operation characteristics in the enterprise name.

Article 15 An enterprise name shall not contain the expression of the trade prohibited by laws, regulations, rules and normative documents, or any trade prohibited from development in national and regional policies.

Article 16 The expression of trade in enterprise name using "industry" or "development" shall be the suffix to the expression of other trades.

Article 17 For the requirement of representing its business operation characteristics, an enterprise may use the name of the State (region) or administrative area at or above the county level and place it after the entity name in its enterprise name as modifier.

The modifier mentioned above is not regarded as the administrative division in the enterprise name.

Article 18 An enterprise shall indicate its organizational form in its name according to its organizational structure or form of liability.

Article 19 The name of an enterprise's branch shall be preceded by name of the enterprise and indicated the trade and the administrative division where it is located, or the trade may be dispensed indication while the branch trade is the same as the enterprise.

Chapter 3 Application of Enterprise Name

Article 20 Where the applicant applies for the name of a newly registered enterprise, the applicant shall login the "Business One Link Platform" of Starting a Business in Guangzhou to autonomously select and apply for the enterprise name. After search and approval by the system, the applicant shall apply to the business registration authority for registration of establishment, with relevant documents submitted along with the application.

Where the applicant applies to change the enterprise name, the applicant shall login the autonomous application system in Guangzhou Municipal Administration for Market Regulation to autonomously select and apply for the enterprise name, and receive the notification on autonomous application of enterprise name after search and approval by the system.

Article 21 For the proposed enterprise name submitted by applicant which does not violate any provisions in these Measures shall be registered at the business registration authority.

Article 22 For the proposed name submitted by applicant which violates the provisions in these Measures, the business registration authority shall reject and not approve the application, and issue a document of rejection; the applicant will require another application for enterprise name.

Article 23 Where the application for the proposed enterprise name involves words and contents prescribed in rules for the restricted use of enterprise names, such as well-known trademarks, famous trademarks, similar names between enterprises with direct investment relations, the applicant shall submit the declaration in accordance with the rules. The business registration authority shall give opinions within one working day based on the different situations as follows:

(1) For those conforming to the rules, the applicant is allowed to apply for registration and may print the notification on autonomous application of enterprise name;

(2) For those not conforming to the rules, the applicant would be informed that the enterprise name is not permitted for registration with the reasons specified. The applicant may print the document of rejection for the enterprise name.

Article 24 An enterprise name shall be valid for one month after autonomous application.

Where the applicant fails to complete the registration within one month, an extension of one month may be applied through the web portal of Guangzhou Municipal Administration for Market Regulation in five working days before its expiration.

Article 25 Any registered enterprise name, potentially causing fraudulence or misleading to the public or damage the legitimate rights and interests of others, shall be deemed to be an inappropriate enterprise name and shall be rectified.

Article 26 Where a dispute arises over the names of different enterprises, the enterprise in question may apply to the business registration authority for resolution or file a lawsuit to the people's court.