Article 27 The business registration authority shall order an enterprise to correct its inappropriate enterprise name within a time limit.

Where an enterprise refuses to correct its inappropriate enterprise name, or refuses to correct the enterprise name revoked by the administrative authority for reconsideration or the people's court, the business registration authority shall directly delete its name from the enterprise name database, and temporarily replace it with its unified social credit code, list it in the abnormal business operation catalogue and made public on Guangzhou Commercial Entity Information Publicity Platform and the National Enterprise Credit Information Publicity System (Guangzhou).

Article 28 These Measures shall come into force on promulgation and shall be valid for 5 years. The Notice of Guangzhou Municipal Administration for Industry and Commerce on Printing and Distributing the Administrative Measures for Autonomous Application and Registration of Enterprise Names in Guangzhou (Trial) (Sui Gong Shang Gui Zi [2018] No. 2) shall be abrogated on the same date.

Appendix: Rules for the Restricted Use of Enterprise Names for Autonomous Application in Guangzhou