Guangzhou recently announced the first batch of city-level import demonstration zones and 10 distinctive import demonstration platforms, with the 1688 Beauty Makeup Global Selection Center, located in Baiyun district, recognized as a distinctive import demonstration platform.

The 1688 Beauty Makeup Global Selection Center spans approximately 8,000 square meters. It brings together renowned international brands, premium selections from Meiwan, and unique local brands from Baiyun. The center features 42 live-streaming rooms and 15 exhibition halls, offering a comprehensive service platform that integrates exhibition, sales, business matching, and logistics.

The 1688 Beauty Makeup Global Selection Center in Baiyun, Guangzhou. [Photo/WeChat account: gz_baiyunfabu]

The 1688 Beauty Makeup Global Selection Center collaborates closely with cross-border e-commerce platforms such as 1688, TikTok, Temu, and eBay. It connects global KOLs and KOCs, expanding international markets and striving to become a key hub in the global beauty industry. It aims to inject new momentum into regional economic growth and provide beauty enthusiasts with a wider range of choices.

The 5th floor of the selection center. [Photo/WeChat account: gz_baiyunfabu]

The center houses more than 3,000 brands and offers over 60,000 popular products. It is the world's largest beauty product collection center, offering a one-stop solution for all beauty-related needs. The center also features various thematic areas, including cross-border zones, providing visitors with the latest global beauty products.