The 1688 Guangzhou Beauty International Selection Center was grandly inaugurated in Baiyun district on Dec 10.

As China's first international-level beauty selection hub, the center integrates brand display, cross-border product selection, supply chain services, and e-commerce support.

The 1688 Guangzhou Beauty International Selection Center. [Photo/WeChat account: gz_baiyunfabu]

The center features a 5,000-square-meter physical exhibition space with multifunctional zones including VIP selection areas and live-streaming sections, showcasing a full range of skincare, cosmetics, and personal care products. Supported by over 100,000 product resources and an intelligent cloud warehouse system, it offers global buyers services including digital marketing, cross-border distribution, and AI-driven product selection. It has already connected with more than 200,000 cross-border buyers, covering markets in Southeast Asia, Latin America, the Middle East, and beyond.

Coinciding with its launch, the platform introduced several initiatives: the Southern China Super Benchmark Alliance Plan, an upgraded strict selection business model, and a localized e-commerce empowerment program. Additionally, the 1688 SME Growth Center Southern China Branch was established to enhance the digital capabilities of small and medium-sized enterprises.

By collaborating with Yongtaili Park's innovative "production above, exhibition below" model and its diverse ecosystem, the selection center aims to drive the beauty industry toward premium, intelligent, and globalized development, positioning itself as a worldwide hub for beauty product selection and a trendsetting source for brands.