Guangdong Advertising Group Company (GIMC), situated on Xingang East Road in Haizhu district, stands as a trailblazer in the advertising landscape of China. It is one of the earliest established advertising companies in the country and currently holds a position as one of the most influential marketing and communication groups.
As a vital component of China's advertising industry, the company has undergone several reforms, transitioning from foreign trade advertising to integrated marketing, mixed-ownership reform, and finally forming a symbiotic relationship with capital.
Furthermore, the company has made strides in digital transformation, deploying a cloud computing center, attracting numerous internet platforms to join a big data alliance, launching a series of digital marketing platforms, and being selected as the leading enterprise in the 2022 Guangdong Digital Creative Strategic Emerging Industry Cluster Smart Fusion Media Industry Chain (First Batch).
GIMC's excellence has been recognized with the prestigious "2023 China Digital Breakthrough Practice Award" in the management industry. The company has also maintained its position in the "2023 Guangdong Top 500 Enterprises," ranking 178th, further solidifying its status as a leading player in the industry.
Through a series of innovative transformations, GIMC has successfully transitioned its digital marketing business from a modest 24.11 percent of total revenue in 2015 to 80 percent, marking a significant milestone in the company's journey from a traditional advertising and marketing group to a fully digitalized marketing powerhouse.
Guangdong Advertising Group Company. [Photo/WeChat account: gzhzfb]