Haizhu builds hub for micro-drama industry

en.haizhu.gov.cn| Updated: Jan 17, 2025
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The WeChat Open Class Pro event in 2025 recently took place in the Pazhou Artificial Intelligence and Digital Economy Experimental Zone in Haizhu district, attracting nearly 4,000 participants, including WeChat ecosystem developers, creators, clients, and service providers.

In this event, both parties again collaborated to extend an invitation to micro-drama enterprises with the slogan "Create Micro-Dramas in Haizhu". Lecturers from the Haizhu investment promotion bureau introduced the theme of developing Haizhu district as a hub for the micro-drama industry.

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The WeChat Open Class Pro event. [Photo/WeChat account: gzhzfb]

Haizhu places importance on developing the micro-drama industry, boasting a distinctive industrial foundation and rich intellectual property (IP) resources such as Byment Culture and Winsing Animation, providing high-quality IPs and content for micro-dramas.

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Winsing Animation IP collection. [Photo/WeChat account: gzhzfb]

The core industries of the digital economy have achieved double-digit growth for nine consecutive years, with the industry scale surpassing 1 trillion yuan ($136.44 billion) and revenue growth maintaining a high-speed growth rate of over 25 percent.

The micro-drama industry in Haizhu is continuously growing and expanding, with the emergence of quality micro-drama enterprises like Inkeverse, Sunchuan Media, and FLEXTV, forming a diverse ecosystem with active creativity and spatial aggregation in the micro-drama industry.

Haizhu is projected to focus on promoting the development of the entire micro-drama industry chain by implementing specific industry policies, facilitating the establishment of a fast-track approval center, and building a service system for the micro-drama industry, attracting more enterprises to invest and grow.

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