Chinese beverage brand unveils oversea brand in Paris

Chinese natural plant-based drinks manufacturer Guangzhou Wanglaoji Health Industry Co Ltd unveils its international overseas brand "WALOVI" in Paris, France, during a Sino-French gastronomy festival on Saturday evening. [Photo provided to chinadaily.com.cn]

Chinese natural plant-based drinks manufacturer Guangzhou Wanglaoji Health Industry Co Ltd unveiled its international overseas brand "WALOVI" in Paris, France, during a Sino-French gastronomy festival, stepping up its efforts to increase its global presence.

"By infusing the oriental cultural essence of herbal tea in the food carnival, we hope to offer a unique taste experience and cultural immersion to a wider international audience," said Lin Yuyi, a media communication manager of Guangzhou Wanglaoji Health Industry Co.

Around 70 guests, including representatives from governments, cultural circles and culinary industries in China and France, embarked on the culinary journey during the Sino-French gastronomy festival, set aboard a boat along the Seine on Saturday evening.

The festival is one of this year's premium cultural exchange events between China and France as the two countries celebrate the 60th anniversary of diplomatic relations.

The appearance of Wanglaoji at the festival, an important platform for cultural exchange between China and France, is one of the series of actions taken by the company to create a world-class IP for traditional Chinese medicine, according to Weng Shaoquan, Chairman of Guangzhou Wanglaoji Great Health Industry Co.

"We hope to use traditional Chinese herbal tea culture as a link to foster the dissemination and development of oriental health philosophy in Europe, inject new ideas into the exchange and mutual learning of civilizations between China and Europe," said Weng.

As one of the leading herbal tea makers in China, Wanglaoji has accelerated its efforts to promote its brand overseas, looking for new growth in overseas markets by releasing its international brand in several overseas cities in recent months and planning to build more overseas herbal tea museums.

Industry research and consulting organization Sullivan indicated in the Global Beverage Market Development Report that natural plant-based beverages have become one of the rapidly growing tracks in the global beverage market, featuring broad prospects and huge market potential.

Wanglaoji is deeply involved in overseas markets, entering many overseas platforms such as Amazon, Costco, Yamibuy and Wee, with its sales network covering more than 150 countries and regions worldwide.