Nanming receives 1.12m Spring Festival tourist visits

Tourists visit Nanming district's Jiaxiu Pavilion during the Spring Festival holiday. [Photo/nanming.gov.cn]

Nanming district recorded approximately 1.12 million tourist visits during the eight-day 2025 Spring Festival holiday, generating a total tourism revenue of 1.15 billion yuan ($158 million).

Nanming expanded its tourism offerings and improved service quality to enhance visitor experiences and cater to diverse and personalized consumer demands. This led to a significant increase in both visitor numbers and revenue, boosting the district's cultural and tourism market influence.

A major highlight was Qingyun Road Pedestrian Street, which saw 870,000 visits. The area's sales reached 21.55 million yuan, a 59-percent year-on-year increase.

Beyond abundant tourism offerings, Nanming organized over 180 events during the holiday.

A lion dance in Nanming district's Qingyun Market. [Photo/nanming.gov.cn]

These events, which focused on the region's three major districts, three major scenic spots, and six commercial hubs, showcased the district's cultural appeal through diverse formats.

Cultural promotions, exhibitions, and salons integrated elements of red culture, traditional heritage, and ethnic culture, attracting large crowds and enriching the holiday experience.