2nd CICPE fashion week holds Sanya theme day event

On July 28, 2022, the 2nd CICPE fashion week holds a Sanya theme day event at the Hainan International Convention and Exhibition Center. [Photo/IC]

On July 28, the 2nd China International Consumer Products Expo (CICPE) fashion week held a Sanya theme day event at the Hainan International Convention and Exhibition Center. It included activities with Sanya elements, such as new product debuts and fashion shows.

As one of the highlights of the in-depth cultural exchanges and cooperation between Hainan and Hong Kong in 2022, the Sanya theme day featured a special event for designers from the Guangdong-Hong Kong-Macao Greater Bay Area to debut their works. On that day, a number of fashion brands, including independent Hong Kong designer brands, held new product debut activities, attracting many exhibitors and attendees.

At the event site, the Sanya tourism promotion bureau held a strategic signing ceremony with the Hainan Provincial Bureau of International Economic Development and a number of designer brands from home and abroad. These parties will establish in-depth cooperation through the CICPE platform.

Through the event, the Sanya tourism promotion bureau introduced more well-known brands and projects from home and abroad, as well as promoted their deep integration with Sanya tourism, which will further enhance Sanya tourism consumption vitality, support the development of Sanya's modern industrial system, and accelerate the construction of the Hainan Free Trade Port.