The high-quality development achievements of China's beverage industry during the 14th Five-Year Plan period (2021-25) were announced recently and Yili came out on top. The Yili Grassland Dairy Cultural Tourism Scenic Area was selected as a cultural construction achievement case.

Yili is selected as high-quality development case. [Photo/Hohhot Convergence Media]

Yili Health Valley is a key project of Inner Mongolia autonomous region during the 14th Five-Year Plan period. Among its core projects, the Yili Grassland Dairy Cultural Tourism Scenic Area began market-oriented operations in May 2023. It ranks as China's first immersive scenic area combining grassland dairy culture and industrial tourism. With cultural heritage and industrial empowerment as its core concept, it aims to build a full-chain, high-standard and high-quality industrial tourism system.

Yili Health Valley. [Photo/Hohhot Convergence Media]

The scenic area integrates cutting-edge digital technologies such as 5G, VR, XR, and naked-eye 3D to create an immersive experience matrix of industrial tourism. It offers diverse and high-quality activities.

Yili provides segmented theme-based projects for different customer groups. By leveraging emotional connections with brands and quality services, it enhances tourists' willingness to share their experiences and revisit.

Since Yili began promoting industrial tourism in 2005, it has received over 310 million visits both online and offline. With its high-quality development achievements, it has won nearly fifty honors to date, including "National 4A-Level Tourist Attraction". 

It has become the preferred destination for the high-quality development of dairy cultural tourism, dairy culture education, and industrial charm experiences.

A staff member introduces Yili to the visitors. [Photo/Hohhot Convergence Media]