The life platform built by China Construction Bank (CCB) Baotou branch was launched in Baotou three months ago. It integrates 10 services related to food, takeaway, recharging, taxis, movie performance, payment, and CCB Life Museum. Subsidy and exemption policies are offered for users and merchants to attract customers for merchants and save money for citizens.

The platform is gradually being welcomed by the general public. The number of registered users has exceeded 140,000, with 561 merchants, and it has achieved a transaction volume of 6.7 million yuan ($1.06 million).

At the same time, the branch has conducted various daily consumption activities to attract merchants, expand its customer base, and facilitate transactions. It encourages merchants to participate in sale promotion to attract customers, carry out activities to boost demand, and increase orders.

In addition, it provides comprehensive financial services such as loans and financing for eligible resident merchants while alleviating the burden on small, medium and micro enterprises and merchants, helping them solve financial problems.

The branch has played an active role in tapping into consumption potential, boosting consumer confidence, restoring the vitality of market players, and promoting the city's economic growth.