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Taicang brands stand out during two campaigns

chinadaily.com.cn | Updated: January 21, 2014

Suzhou launched its Top 10 Self-Owned Brands and Top 10 Public Service Platforms campaigns on January 15. Through a process of self recommendations and expert nominations, Taicang’s Kousuiwa, a food company, and Taicang Loft, an industrial design park, received awards during the campaigns.

In recent years, Taicang has established preferential policies. It has encouraged entrepreneurial innovation and brand development, increased R&D investment, attracted innovative teams and top-notch talent, enhanced cooperation with scientific research institutions, developed new products, adopted marketing methods such as e-commerce and fixed marketing networks, and increased market share and brand awareness. It also helped match public service forums with enterprise requirements and promoted corporate restructuring and upgrading. A group of strong self-owned brands and public service forums have emerged thanks to these measures. During the campaigns this year, Taicang’s Kousuiwa and Taicang Loft stood apart from the competition.

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