Blue calico cloth, a national intangible cultural heritage item in Nantong. [Photo/WeChat account: ntwgx6]

The 2024 Nantong Summer Culture and Tourism Consumption Promotion event will kick off at the Nantong Adventure Land in Chongchuan district on July 19.

The event will feature a 100-square-meter travel map with the city's most renowned scenic spots and landmark buildings as well as three special travel routes recommended by a travel-focused social media influencer who has garnered 1 million followers.

File photo: A fish-shaped lantern parade in Nantong. [Photo/WeChat account: ntwgx6]

Fifty booths will be established to showcase the city's food and intangible cultural heritage items.

A fish-shaped lantern parade, a folk custom unique to the Jiangnan region, will take place at the Nantong Adventure Land three times on the day, and a Nantong-themed jubensha, which is a role-playing murder mystery game popular among young Chinese people, will be offered to event-goers.

Four Chinese bands will be invited to give a concert from July 19 to 20, while various other art performances will also be presented on July 19.

From July 19 to 29, a light show will be staged by drones each night, with over 200 patterns lighting up the night.