Locals do their Spring Festival shopping at a market in Rugao, Nantong. [Photo/WeChat account: rugaofabu]

As the Year of the Dragon draws close, Rugao's New Year market is abuzz with excitement and vibrant colors. Shoppers are flocking to the bustling streets, where festive items such as red couplets, "Fu" characters, and traditional lanterns are flying off the shelves, filling the air with the joyous atmosphere of the Chinese New Year. 

Rows of bright red Spring Festival couplets adorned with auspicious messages reflect people's heartfelt wishes for a prosperous and happy year ahead. The market's lively scene, filled with cheerful chatter and bustling activity, showcases the rich cultural traditions and community spirit that define the holiday season in Rugao.

With each passing day, the festive vibe grows stronger, capturing the hearts of residents and visitors alike.