A growing number of renowned brands are flocking to Haimen, offering ever more shopping experiences and injecting fresh momentum into the city’s retail industry‌.

Haimen welcomed its first ‌Hema Fresh‌ store in June 2024‌. This Alibaba new retail platform, with its distinctive "fresh produce + dining" model and seamless online-offline integration, quickly captivated local consumers while increasing the commercial diversity of Haimen’s business districts‌.

The arrival of ‌Hema Fresh‌, ‌Lelerle Supermarket‌, and BYD Formula Leopard‌—all first-in-city flagship stores—reflects the vitality of Haimen’s consumer market. Statistics revealed that Haimen saw a total of ‌52 billion yuan ($7.18 billion)‌ in retail sales in 2024‌.

The city’s urban commercial landscape has significantly enhanced its appeal to premium brands‌ in recent years, while the influx of brands drives innovation in business models and transforms consumption patterns‌.

‌Hema Fresh, a new retail platform, opens a store in Haimen in 2024‌. [Photo/WeChat account: haimenfabu]