Professional personnel inspect textile products. [Photo/Yangtze Evening Post]

Nantong has been actively developing a standard evaluation system for its home textile industry that aligns with the industry's growth, aiming to cultivate high-end home textile brands and produce premium home textile products.

Starting from modest workshops, the home textiles industry has become one of Nantong's most distinctive sectors. Despite its size, concerns remain about the lack of internationally recognized brands, a tendency toward industry sameness, and a shortage of high-end products.

Therefore, the Nantong municipal market regulation bureau has organized the development and release of two local standards: the General Principles for the Evaluation of Nantong Premium Home Textiles and the General Requirements for Advanced Evaluation of Nantong Premium Home Textiles Standards. This initiative strongly advances the quality improvement of four key categories of home textile products in the city: Cotton bedding sets, down quilts, silk quilts, and towels.

Moreover, enterprises that earn the "Nantong Premium Home Textiles" certification will have the opportunity to participate in major events such as the Zhang Jian Cup International Home Textiles Design Competition and the International Home Textiles Expo, helping them expand their presence in both domestic and international markets and boost their brand influence.

"Obtaining certification is an encouragement and a process that requires long-term commitment," said Zheng Wenjuan, administrative manager of Jiangsu Lansiu Home Textiles. "Only by improving the overall quality of the products can companies withstand scrutiny."

Currently, there are 20 certified "Nantong Premium Home Textiles" products, representing several mid-to-high-end brands.